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"Strategic CSR Communication" spells out why CSR is now high on the corporate agenda, how such programmes can be communicated effectively, even to the most ardent of anti-capitalists, and what the benefits and barriers of an integrated approach to CSR communications might be.
Chapter 1. Strategic CSR communication: An emerging field - by Suzanne C. Beckmann, Mette Morsing & Lucia Reisch
PART I. SETTING THE CSR COMMUNICATION AGENDA
Chapter 2. Corporate Social Responsibility is a Management Fashion. So What? - by Eric Guthey, Roy Langer & Mette Morsing
Chapter 3. Corporate Social Responsiveness and Public Opinion - by Steen Vallentin
Chapter 4. Business news and the definition of business and society - by Peter Kjær
Chapter 5. Stealth marketing communications: Is it ethical? - by Roy Langer
Chapter 6. Stakeholder Communication Strategies - by Mette Morsing & Majken Schultz
PART II. COMMUNICATING WITH STAKEHOLDERS ABOUT CSR
Chapter 7. Consumers’ perceptions of and responses to CSR: So little is known so far - by Suzanne C. Beckmann
Chapter 8. Communicating CSR to consumers: An empirical study - by Lucia A. Reisch
Chapter 9. The Uncertainties of Strategic CSR communication: Business-NGO Relations - by Susse Georg
Chapter 10. Communicating CSR issues in supply chains: Experiences from Asia - by Mette Andersen
Chapter 11. Investor Relations and CSR Communication: Conversing with the Forgotten Stakeholder -by Kai Hockerts
Chapter12. Reporting consistently on CSR – Choosing appropriate discourse strategies - by Anne Ellerup Nielsen & Christa Thomsen
About the Contributors
"This issue is addressed head on through this collection of readings which spells out why CSR is now high on the corporate agenda, how such programs can be communicated effectively, even to the most ardent of anti-capitalists, and what the benefits and barriers of an integrated approach to CSR communications might be. The timing of this book is perfect. It draws together much of the stakeholder theory developed in the last 30 years as well as exploring many contemporary issues, such as the ethics of stealth marketing. The book will certainly engage debate both in the boardroom and the classroom on the principles and practices of strategic CSR communication: A must read for all managers and students with an interest in CSR".
Simon Knox, Professor of Brand Marketing, Cranfield School of Management, UK
"Strategic CSR communication is of increasing importance for management, and this book excellently illustrates and challenges the complexity of the field. I find it particularly stimulating to read the experiences and discussions on how do we communicate to increasingly more sophisticated and critical stakeholders about our business processes and contributions to society? Do stakeholders want to hear our message? And if not, what do we do then? This book is not the usual "how to do communication" book. Although it delivers some suggestions to communicate CSR, it brings about even more questions for reflections. This is the kind of book that I need as a manager to trigger new ideas, thoughts and even touch upon taboos in present and future CSR communication challenges".
Ricky Raaholt, Brand Planner, VELUX and MBA student at CBS Executive Master of Corporate Communication
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