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This book is about Advertising Lawand freedom of speech. It takes it's outset in Danish law and analyses Danish Advertising Law and
EU harmonisation in the area (Directives on Misleading and Comparative Advertising, Unfair Commercial Practices Directive). It also touches upon Nordic, German and American Advertising Law.
The book also examines protection of freedom of (commercial) speech and brings this fundamental right into Advertising Law, trying to integrate free speech into Advertising Law and analysing Danish and Nordic Constitutional Law in the area of commercial speech as well as the case law from the European Court of Human Rights, the Court of Justice of the European Union, German and American Constitutional Law.
The book advocates the view that the protection of commercial speech by fundamental rights should be taken into account when interpreting Advertising Law. The protection of commercial freedom of expression challenges the rules of the modern law on advertising, so that theymust be framed and interpreted with due regard for commercial freedom of expression.
Part 1. Concerning the subject
Chapter 1. Advertising Law and commercial freedom of expression. The subject
Chapter 2. The General Principles of Advertising Law
Chapter 3. Commercial freedom of expression
Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression – General principles
Part 2. Advertising Law and Commercial Speech
Chapter 5. Misleading advertising – Commercial freedom of expression and Consumers
Chapter 6. Comparative, unfair and disparaging advertising – Commercial freedom of expression and competitors
Chapter 7. Commercial freedom of expression and the public interest
Chapter 8. Cross-border aspects – the internet and the free movement of advertising
Chapter 9. Should commercial expression be covered by protectionof freedom of expression?